In this article we will be discussing about the appropriate size banners for WordPress blogs. Are you building a WordPress site and interested in maximizing your profit potential right away? Then it’s time to start thinking about banners, and more specifically, banner sizes. Banners are the ad boxes that you can place on your site to bring in profit. Of course, before you start raking in the cash, you must first determine just how people get paid with banner advertising.
Making Money Through Banners Advertising
You have two main options. You can either opt to join a network or you can directly solicit advertisers by offering them a chance to upload a banner to your site. The first option seems to be the most attractive. However, the flaw of this option is that you cannot make much money without loads, we’re talking about thousands of traffic on a daily basis.
And their one more problem. These agencies will take a part of your total income, since they are managing your advertisement campaign. So overall, it means you will be in loss if you are not getting huge traffic and if your banner cost is not good enough
The second option involves directly soliciting advertisers and taking their money in exchange for displaying the banner. Again, it all depends on how many visitors you can get in a day, in a month or in a year. Many advertisers also give lots of importance to Alexa Rank. So try to improve your world wide and local rank. try to build better incoming links, and get more organic visitors.
Banner Mania : Agencies Vs Self Managed
Of course, all of this is a secondary discussion. First, you must devise a game plan in the event that you are approached by an advertiser or by a network. After all, if and when you do get an offer (or proactively join a network of websites for advertising opportunities) you don’t want to keep your contacts waiting. So what is there to know about banner sizes?
First off, be very safe and don’t go the route of flooding your website with banners. You see this mistake is relatively often. Website owners try to make a quick buck by filling their pages with huge banners that take up a quarter to even half the screen. Now i think I should remind of about Google page layout algorithm.
This algorithm update penalize all the websites and blogs which shows too many adverts above the fold. Still, you have to ask yourself: “is this what you want your users to look at?” Will these giant banners ads detract from your message?
So What Is The Appropriate Size Banners For WordPress
Regulation size is another issue. The truth is most banners you see (even the really ugly ones) are of regulation size. However, every once in a while you meet a newbie webmaster who doesn’t know how to create banners or even how to properly size them. Now mind you, it is not a cardinal sin to design your own banners or to even resize them to your own custom size. However, it may complicate things if you are trying to do business with a professional advertiser or marketing company.
The standard size for banners are as follows:
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(Courtesy of Wikipedia)
If you wish to offer a professional website a banner of your choosing, then be sure to format a picture properly. You should also plan on displaying a company’s banner formatted in these sizes. This may or may not pose a problem, depending on what themes you use. In general, premium responsive wordpress themes are more flexible when it comes to banners than free WordPress themes.
All in all, it makes sense to follow the same standards as defined by the Interactive Advertising Bureau. It’s not mandatory, but trust us, it makes things much easier when it comes to working with WordPress. I wish this guest guide on appropriator size banners for wordpress will surely help you design the best advert, or will help you get more advertisers.
About Olga Ionel
Direct Ad Sales is really a great option to make money when we continuously update our blog and have good PR. I am seeing many good revenue generating blogs that uses Direct Ad Sales as the main option. Pretty great article you have here that gives better idea about Ad sizes and other details.
Rob.
Direct ad sales is really very good options. But If you are a busy person ” professionally and personally ‘ then their is no better way than using a custom agency to handle your advertisements.
Direct ad sales is a very good way to make more money than ads managed by agencies. On the other hand it takes more time to negotiate and update the banners on your website. So, you should choose what is more important for you – the time or money.
Great article. Banners are catchy and attracts many customers to the website. It helps the customers to understand the information in a better way and there by increases the traffic to the website.
Banners should be made catchy, and it takes good time to create such.
Pretty useful man, will definitely give it a try, i have been wanting to modify my WP banner for quite a while now,
I wish it will help you very much.
Hi Andreson,
You can catch attention of your readers when changing the banners, but you should not do this very frequently, because they will be confused.