Negative SEO, actually there’s a huge debate going on between webmasters and bloggers on its existence. But if you consider me, I will say it really exist. Actually its existence is not new. I think it’s present since the term SEO has be invented.
Since the day when bloggers, webmasters started employing search engine optimization methods in their daily routine, from the same day their were hundreds ( Spammers ) who wanted to out-rank their competitors using those shady tactics. In this article I will be discussing all the methods and tools you will be need to prevent negative SEO.
Topics We Are Going To Cover :
- Tools You Might Require For Research
- 5 Steps To Recovery
- So WHO Is Using These Methods
Prevent Negative SEO Using Free & Premium Research Tools
The complete process is really very painful. If you have been hit by penguin or panda, the very first thing you would have thought [ EITHER ] ” I haven’t did anything ” OR ” I shouldn’t attempted it “. So if you haven’t performed or taken part in some Grey hat or black-hat methods, then you might think its a Google dance. But if your ranking doesn’t gets stable even after weeks, then you should think about negative SEO.
Are You Affected
Its very easy to detect if you have been affected by negative SEO. You have to just check your link profile and website. The very first step is to find any redirecting scripts on you page. So please take a free website malware scan from Scuri. They will check every page, and will find out any redirecting page or some malicious scripts.
Then you have to find the links. Just check your site-wide links. If its too much, and the most of the referring domain are of low quality, then probably you have been attacked by some spammer or your opponent. Also if you too many backlinks with same anchor text, and if that text is your targeted keyword then you have to really worry for it. Since it may lead to Google penguin penalty.
Actually if you believe you haven’t build up any links, then you can assume that someone is performing negative SEO with your domain. Below I am listing out the tools you might need in-order to perform research in your link profile.
Premium Tool. They are powerful, easy to use, feature loaded and complicated for novice bloggers.
- Ahrefs ( My favorite )
- Majestic SEO
- Aherfs ( You can use their free subscription plan with maximum 10 back-link scans with partial profile visibility every day ).
- Google Webmaster Tools
- Bing Webmaster Tools
- Raven Tools ( Grab 30 days free trial )
If you want to perform an in-depth research in your link profile. Then I have one article on my blog, that fits best for you. Check this : Remove Irrelevant Unnatural BackLinks. In this guide we have used Opensite Explorer by SEOMOZ.
Methods To Prevent Negative SEO
Here I am listing out the simplest methods you need to perform. Most of the task is once time setup. The whole process should not take more than 20 minutes.
Setup To Get Notification
I think you already have account with Google Webmaster tools, Bing webmaster tools, And finally Google analytic. If not then please setup. Install the scripts and verify your domain. They are most important services, and they are must to use. They are the only one ( free method ) to know about your website’s performance on search result pages.
Configure Your Account
Please read these post on how to enable e-mail notification from Google, Bing and Analytic. These post will help you a lot. They all are official guides. The complete setup will not take more than 5 minutes.
Perform Regular Checks
Now its time to get serious. You have analytic account, and they will notify you whenever your traffic drop down from a normal level. Similarly you can also check Webmaster tools for the drop in daily impressions and clicks.
- Check your daily hits and impressions
- Compare with the previous days hits and impressions
- Check your keywords and articles which have dropped in SERPs
- Analyze your organic visitors. Use Google analytic to find the articles to which they have landed.
- Perform the onpage analysis ( You can use Bing Onpage Analysis or Traffic Travis [ FREE ] )
- Check your backlinks to that particular page ( which has dropped in ranking ). You can use Aherfs, it will show your the total backlinks to that page.
You should give important attention to trackbacks. They are the best way to find the websites who have linked to you, or who have used your content on their site. If you think that you are getting bad or spam link from that domain, then put DMCA complain to their hosting provider.
Perform Outstanding Work
No one can affect your ranking, if you have good authority in your niche. Google says that they are doing their level best to prevent other webmasters to harm you. Check this Article : Can competitors harm ranking?
Create long, descriptive, useful, informative and entertaining article. Create such posts which people love, share and comment. And remember that, today article marketing doesn’t work. Today you have to focus on Content marketing. And this is the best way to get powerful, dofollow backlinks.
Use Google Disavow Tool To Prevent Negative SEO
I think this is the most awaited tool. But finally google has launched it officially. You can use it to tell search bots, not to index all those spam sites linking to you. I have already written a complete guide on this : How To Use Google Disavow Tool
So Who Using These Methods
I think you know it very well. It must be either your opponent or your rival those from your childhood, or simply those blod/y hackers. It might be something like, your competitors want to outrank you from your niche, from your market, but he is not able to do so using white hat seo tactics. So then he start investing to hire spy to track your link profile, onpage seo methods and others. And then finally they start building thousands of spam links toward your domain.
Remember that negative SEO is not atoll easy. It requires time, money, energy, and peoples. So if your are a blogger who blog’s on wordpress, then you simply don’t need to worry about.
Even the CEO of SEOMOz : Rand Fishkin ( one of the most popular SEO blog all around the globe ) says, that its almost impossible to outrank any website using these shady tactics. He even declared that, every webmaster is free to use all those negative seo methods on his website ( actually he wanted to prove his words )
So I wish my article would be helpful for you all. Have a nice day ahead.