Discover Six most important On Page SEO Factors ( with sub division ), which are usually ignored but plays a vital role in complete search engine optimization. In current SEO trend, every one is busy building natural, high authority backlinks. Every one is putting their all focus on the off page areas.
But when it comes to complete site optimization, which is really necessary when you are competing for highly competitive niche. Then it becomes really necessary to give proper attention to both off page and on page seo factors.
Remember that in-order to succeed, you have to build a stronger base. And It’s important to 1st work on your website and then finally move beyond. It will not only give you self-confidence, but will also help you get better results. So lets start our journey..
On Page SEO Factors : Six Important Facts To Consider
- Design Structure
- Content Structure
- Link Building
- Meet Your Real Friend
- She Is Your Nightmare
- Considering Your Hosting ( Response, Speed, 1st Byte )
Your Design Structure
Your complete site design plays an important role in your SEO. You have take lot of care when you are trying to develop or create a new layout or theme for your website. Lets take a look on few of the important aspects.
Talking About H1 to H6
It is usually suggested to have only one H1 tag declared content on one single page ( according to Bing webmaster tools ). These tags are present in a sequence and as we move below, their importance for search bots keeps on decreasing. So H1 ( usually title on single post pages ) are most important than H2 ( usually sub headings in the content area ) and so on.
It has been usually noticed that most of the elegant themes and templates have H2 declared title tags for the Sidebar. I don’t think you will like search bots to put focus on titles like ” Latest Updates “, ” Advertisements “, rather than indexing the titles in your post.
- So in your home page the titles of your posts should be declared with H2 tag
- In single page or post, Titles should be in H1. And you should also take care that you don’t repeat it again in your article
- Make sure your sidebar and footer widget titles are either in H5 or H4
Remember that its one among the most important on-page seo factors. And you have to really focus a lot in this area ( that’s you theme design structure ). So its always recommended to have some good built themes for your blog or website.
Validation : CSS And HTML
In you are a member of Google webmaster forum, then you must have noticed many people asking ” My internal post links are indexed by Google but my homepage is not available in search results”. The simplest answer to this question is : you have lots of validation error in your CSS and HTML files.
Matt Cutts have said that, Google bots can simply ignore some small mistakes in HTML files ( since bots can’t see the graphics ), but you should always put attention for complete validity of your website. You can use w3c validation for examining your template.
Remember that the errors won’t have any worse impact on your SEO, if it’s not present in the content area. ( For example errors in the shadow effect, drop down navigation etc )
I thought ” design ” will be the best placement area for breadcrumb. Since my blog’s complete design and uniqueness depends on it. But breadcrumb is also very important considering the seo. It provide better navigation channel for both visitors and bots. But I usually palce it in the bottom, since I want to give maximum above the fold area for text content.
According to an article from seo round table : ” Breadcrumbs are so easy to add and can improve your on page seo efforts ” . So how does it helps :
- Better navigation
- Multiple navigation Chanel for search bots and users
- Better visibility
- Much involved community
- And less bounce rates
404 Errors And Google Webmaster Tools
Today its really very important to give focus to 404 errors. In order to check them you can try google webmaster tools. They will list out all those broken links. You can also check for duplicate contents, which usually happens when you let your tags, categories, date, archive and search pages to get indexed. No search engine likes duplicate content, and this may surely affect your position and SERPs authority.
You can also use one wordpress plugin ( if you are using wordpress ) in-order to check every broken and redirecting link on your blog. Broken Link Checker
Content Crafting Is Among Most Important On Page SEO Factors
I think your content is the only key to your success. Until and unless you give your full potential to write some great and informative post, you won’t get even a single reader. But in order to get some organic traffic you need SEO. Get ready to discover it..
Keyword Placement In URL
Now it is not always possible to get domain names based on your keywords. We all know that, having your targeted keyword in the domain gives a greater advantage and position on search result pages. But then its not always possible to get what we desire. And you don’t need them either, if you have proper permalink structure with proper keyword placement.
- Suggested by Bing Webmaster Tool and Google Starter Guide : Place you main keyword in your link
- If possible try to bring the keyword position to first or close to it.
- If possible try to use LSI or Long Tail words ( since they have less competition and also contain you targeted word )
Keyword In Title And Post
I think each and every blogger knows the importance of keyword placement in the titles. As I have already said that in the single page template, titles are in H1. So they are the most important text part on whole of your blog ( considering that page ).
Placement Guide :
- Try to start your title with you main keyword.
- Make sure that your title is targeted and at the same time striking
- Don’t ever use bars for separating your words
- Try to minimize the use of stop words ( and, then, no, go, your etc )
Placement Within Your Article :
- Keep your keyword density to 1 to 2 percent
- Usage : In your first and last paragraph, In the H2 and H3 tags
- Make your targeted words bold, italic
- Try to use LSI words
- Try to focus on Long Tail Keywords ( lesser competition and better results )
By meta description I mean to say the snippet you will be providing to the search engines. You have got total of 140 letters to utilize. Make sure you do your best to attract both readers and robots. Again keyword placement is important but make sure it looks natural.
I have already written few articles on this topic :
Freshness : Uniqueness : Thinness
You have to keep you articles upto date. They should contain all latest news, activities or chronicle which have occurred since writing that post. Keep it updated and Google will keep it in its database. ( Remember that old is gold ). And so you can easily out rank your competitors with your old contents. Wanna Know How :
- Lots of social activities have already taken place
- It must have got lots of authoritative link backs
- Really old article ( Age really matters )
- Contains lots of information ( I wish you are updating it regularly )
Uniqueness really matters. I don’t mean to say that you content should pass copyscape. I mean to say, you content should pass the Panda’s filter ( Its my creation ). Creating articles which passes copyscape is really an easy task. Today lots of spinners are available in the market to help you out. But do you think that they will help you build a better community all round your blog. According to me, many of your readers will put up a complain again your site on Google.
Create informative posts. Before writing any article try to give few minutes in reading others notes, doing keyword research, gathering content and finally creating custom graphics. It is usually suggested to have a content with at-least 300 words or more. But if you are also focusing on Bing, then the more is your word count, the better you will rank.
Link Building : Helps You Get Better Rank
Link building is really important in-order to prove your site’s importance in-front of search engines. But regarding the on-page seo, internal linking is very important. You have to make sure that you are providing all useful information to your readers. This method not only help you to reduce your bounce rates, but also increase the total time spent on you site. Hence increasing your site’s importance in-front of search engines.
I have already written long descriptive article on this topics, You may visit them ( I think they are out of topic )
Response : Speed : Load
I think you all know that Google gives page load time a special weight-age and consider it while ranking any domain on SERPs. So what increases you page load time. I think their are various reasons, because of which you site is loading soooo slow.
Few Of Them Can be :
- Your plugins or modules
- Usage of extra graphics
- Not using CSS spirit
- Adding images to posts without compressing them
- Bad web hosting
- Not using cloudflare ( free cdn )
- Not using any kind of cache plugin
- No Gzip compression
- Loading java scripts in the header area and many more.
I think I have one guide to help you out : Increase Website Speed : 5 Ultimate Tips Lots of tips and tricks ( many for advanced users ).
Let me introduce your friends
When it comes to online business, then you can’t trust anyone. No one is going to reveal you the real secret of online success and content optimization. But in these 4 months of blogging, I came through some real bloggers, webmasters and community. I just have few words for them : Helpful : Informative and supportive.
I am adding them here just because they will help you in every aspect of blogging :
- Afilorama ( Affiliate Marketing, Software, SEO : Free & Premium )
- BasicBlogTips ( Blogging Tips From Miss Ileane )
- Problogger ( Make Money Blogging )
- Copyblogger ( Content Marketing )
- Warrior Forum ( Alive since 1999 )
- Web Master Talk Forum ( Webmaster Supports )
- Quicksprout ( Social media : Entrepreneur )
Meet Your Nightmare
She looks very attractive. I know I was also attracted with her beauty. But over here I am comparing this lady with black hat seo methods and tools. They all look so se$y, and appealing. You just want to give you best out their. And you also get what you want. Finally you fulfill your desire. But then you face your worst time. Since Panda and Penguin have caught you.
Remember that their no shortcut for real success. I don’t think you can build almost 100 backlinks to your domain in one day. And this doesn’t even looks natural. Internet is not a place where you can become the advanced player within months. There are already millions of users and webmasters who have made same mistake as you have done, and today they are again starting from zero.
So what I really wanted to convey is :
- Don’t ever and ever try to use any black hat tools
- Don’t get near to black hat methods
- Don’t participate in link building programs ( neither offers any such offer from within you site )
- Article spinners, just don’t touch them
- Never create any door way pages
- Never hide links or keywords
That’s all. According to me, these were the ” only ” most important on page seo factors. Many people also consider the keyword research as an effort for better optimization, and I completely agree with them. But still I have not made any in-depth points here, but surely in second part. I wish my guide will help you a lot. Please share your opinions.