Google Panda SEO Strategy For 2013

Google Panda SEO strategy for 2013. Google has been releasing updates in their algorithms since last year or two.Their main intention is to remove web spam and provide users with most relevant results. But in this war between search engines and spammers, many common bloggers ( like me ) gets affected.

In this article i will discuss all simplest tricks I used for Google panda recovery. My site was affected back in September last week and my traffic dropped by almost 50%. I think it happened mainly due to lots of attachment pages being indexed by Google. The rest is discussed below.

So finally what is Google Panda ( for all those newbies ) : It’s an complex algorithm developed and named on the title of its developer Navneet Panda ( Simply Genius ). It has been developed to target all those websites which have low quality and thin content. Performs stuffs like keyword stuffing, hidden links, link selling and etc. In simple words it targets on On-Page SEO Methods.

My Personal Google Panda SEO Strategy For 2013

As an add-on Google released Page-Layout algorithm, which just got updated on 9th of October 2012. That’s exactly on Tuesday. Google have already said that, they are making almost 500 different algorithmic changes in-order to improve the quality of content which is being offered to their users.

But personally I am just feed-up of these changes. I think they are trying to change the world in the way they want.. ( my personal thought ). Since every time they bring up new changes, we are forced to follow them, or else we are gone.

Google Panda SEO Strategy For 2012

Google Panda SEO Strategy For 2012

So finally below is the list of important factors we have to take into consideration when we have been affected by Google Panda Algorithm. Its also important to understand that the changes you might make, will not bring out any sudden changes. So the only way is to have patience and wait, and in the mean while give your 100 percent to optimize your blog and check out  webmaster quality guidelines.

  • Remove Every Low quality contents ( In terms of research work and etc ). Official Guide : Google Panda Update Recovery
  • Writing or publishing thin content ( usually 300 to 400 words )
  • Keyword stuffing ( when keyword density moves beyond 4 to 5 percent )
  • Ads above the fold ( when your advertisement space occupies 25 percent or more area )
  • Usage of multiple H1 tags in content area

Also try to keep yourself away from the link farms, since Google really hate them. If you want to build backlinks, then just focus on most logical, natural link-building methods.

Considering my blog, I have deleted almost 48 article and 5 pages. All of those article were written when I just started blogging. And I have also used too many H1 tags within the content area, but even after months I never edited them, since they were still bringing almost hundreds of visitors.

Although this Google Panda EMD Update ( SEPTEMBER ). This was to target EMD sites with bad content, still my blog was affected. I don’t know exactly what happened ( since I am not an SEO expert, and I am sharing what I have just experienced ).

Below is the screenshot, when my blog got affected : I have not added the recovery status, and that’s intentional..

GOOGLE PANDA RECOVERY

GOOGLE PANDA RECOVERY

Writing Google Panda SEO Friendly Content

So exactly what we really need in-order to get rid f this bloody algorithm. Just remember that it’s just a program, and it can be defeated easily since we are humans. What you just need is patience and hard work ( which i usually never give ).

Matt Cutts says, we should only write articles on those topics in which we feel comfortable and have some idea or knowledge.

And I personally think he is very correct. If you have knowledge on any topic, then you will be able to write in-depth and most detailed contents. So automatically it will become lengthy and unique. And do you know what, search engines loves length articles ( since they can’t understand that even the small posts can be meaningful )

So below is the exact checklist which I have followed to get rid of Google Panda:

  • Create lengthy contents ( should be beyond 800 words ). And I have taken it very seriously. I have already deleted almost 53 pages from my blog
  • Remove duplicate contents ( I have removed almost 586 tags from google index and also from my blog ). Now there are only 12 tags ( all with nofollow attribute )
  • Take care of your attachment pages ( Don’t let them getting indexed )
  • Use nofollow and Noindex tags for categories, date, archive, author pages.
  • Removing the stop words from permalink structure ( that’s who, for, what, do and others ). Custom SEO Permalink Structure
WORDPRESS CUSTOM PERMALINK STRUCTURE

WORDPRESS CUSTOM PERMALINK STRUCTURE

  • Recreating titles for almost every article.
  • Using images with descriptive title, alternate and description tags
  • Try to add the video ( usually not possible )
  • Removing the spelling errors
  • Improving the Flesch Reading Ease

Don’t Perform Keyword Stuffing

Actually my blog can’t get penalized for his, since my keyword density is always below 0.80%. But instead of using just one keyword all around, I use some LSI, long tail and best related synonyms. But I have changed my SEO strategy. After having a brief discussion at warrior-forum, webmaster world, I came to conclusion, that from today onward I will bring my keyword density level to upto 1% plus.

Using H1, H2 And H3 Tags Properly

It was one of the most important Google Panda SEO strategy. Although know to everyone, but i still made mistakes ( in my earlier days ). These tags work in a sequence. Actually they are the key point to consider while developing any search engine optimized theme. According to Bing webmaster tool ( website diagnosis ) one single page should not contain more than one H1 tag enable title. This seriously affects the overall SEO.

So what I exactly did is listed below ( I know this must be known by almost every webmaster, but we learn only after we make mistakes )

BETTER PLACEMENT IDEA OF H1 TAGS

BETTER PLACEMENT IDEA OF H1 TAGS

  • In-order to get better appearance I change the font size of H1, H2, H3, h4 tags to same size ( that’s 28 px )
  • Removed every second h1 tags from each and every article
  • Added H2 attribute to Sub heading and H3 to less important titles
  • Changed the Relates post title to H4
  • The same with track-backs

Advertisement Placement

After the release of Page layout algorithm V2, that’s ” Top Heavy 2 , 0.7 percent of English queries were affected noticeably. It has been observed that if you have too many adverts ( approximately 25 percent above the fold area ) then you will get seriously affected by this update. many big brands and website has been already affected by this update ( when it was released for the first time ).

So did it affected my blog. I will say certainly not. I have one image above the fold, but it’s not an advertisement, but Google doesn’t understand this. The above the fold ads is-to content percent is less than 5 percent.

How to get Rid Of this pain : I have already written one complete article on this topic : Does Adsense Placement Affects the SEO

Preventing Guest Posting

Though you might consider it as an anti-guest post activity. But I have taken this step to prevent any further Panda penalty on my blog. I have just updated my Guest post page, and have written in very clean manner. I need articles with at-least 800 plus words. And I am not going to give more than one back-link from my blog.

This step allows me to publish really great and detailed articles, which is loved by both readers and search bots. Sincerely it has increased my daily work. I have to spend more 15 to 20 minutes every day or two reviewing these posts.

Google Panda Recover From Domain Level Penalty

No one will ever like this to happen with him. There are hundreds of factors which are considered.

  • Copyright complain
  • Keyword stuffing
  • Malwares or malicious activities
  • Almost no content above the fold
  • Keyword Targeted Domain name

I think there is almost no way to get rid of this penalty. You have to word really hard. Or the simplest methods is to change your domain name. Although you will lose your page-rank, but then you can put 301 permanent direct through google webmaster tools.

So how to avoid it. The simplest method is to follow what I have mentioned in the above content.

I wish my experience would be very useful for you all. I really had very tough time fighting to this algorithm, but finally my Google panda SEO strategy was success. Please share your thoughts.

About Vivek Kumar Poddar

Hi Its Vivek, Admin of this blog. I am an engineering student from India who loves web designing ( Genesis ), Photoshop, Wordpress, Google & finally HALO [ series ].Find me on Google+

Comments

  1. Hi Vivek, thanks for your tips. I see a lot of people are trying to “dance” with Google. But IMHO we shouldn’t. If you feel that your articles are helpful for your readers, you shouldn’t remove them from your blog. In some years Google will disapear (do you remember Altavista – great search engine from past?), and your reader will search for your deleted posts ;)
    Chris

    • Yes you are very correct, and I after seeing the recovery ( actually i am lots more traffic then i ever got ) i wish i could just restore them. But that won’t do any good. Since i have already asked bing and google to deindexed them. Now when peoples can’t find them, what is the use to have them. I have deleted all the internal links to them. Thanks for stopping by and leaving the comment..

      Vivek

  2. Great post. You have given complete details about the Google Panda, right from its invention , functions, how it works, special feature.

  3. Very Informative Article. Thought Google Panda is only about Duplicate content issue. But Still few sites are there including mine which are not affected by panda.

  4. Nice post. I learn something more challenging on different blogs every day. It will always be stimulating to read content from other writers and practice a little something from their store

  5. You have used some good strategies but what is the solution you can give me for EMD update?

    • EMD ( Exact match Domain : Penalty ). The best for getting out of this is to expand of your niche. Just don’t focus on one particular product ( which usually happens ), but expand ( cover reviews on all products which are similar and have differenr names ).

      Example : product – seopressor

      sitename – seopressorreview. ( any thing )

      my tip – also provide review on easy wp seo, clickbumb seo, wordpress seo by yoast etc..

  6. You have done a great job and thank you for posting this valuable and useful information. It helps many people.

  7. The wound of Google updates are really deep. I have been doing hard work for my personal website but last Penguin 3 update(5th October), I have lost my 65% traffic. Does anyone know how to recover it?

  8. thanks for this post. a useful and an informative post.

  9. Rav Mittal says:

    Thanks For this post..Now i got technique how to beat Google panda..

  10. it is very useful post i have never heard off Google panda

  11. My site also hit by this update. does anyone can tell me how can I overcome my website from this update?

  12. The knowledge about Google Panda SEO Strategy For 2012 provided is very very nice. I was just surfing on internet and found your blog after analysis this i recognize that i must come here often

  13. My hats off to everyone that’s out there helping and for the rest who are making it possible for them to be there.

  14. Hi Vivek,
    Good post!
    Regarding the TITLE of a post. Can you share the code you use? I don’t want rel=bookmark in my title’s code. Appreciate if you can help.

  15. Very nicely explained…I also adopted the technique of attachment page redirection and succeeded to get my 70% traffic back.. :)

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