Does Adsense Placement affects SEO of your blog. This is one of the biggest question among the bloggers and webmasters. Google has updated their Panda and with it they brought a new Page layout algorithm. With this new algorithm, Google is targeting all the blogs and websites which are showing too many ads above the fold. Usually if you site sues more than 25 percent of area above the fold for advertisements, then their is lot of chance for being penalized by Panda.
And as per the latest update, Google has just launched the new Page layout algorithm. This is the version 2.
Minor weather report: Update of goo.gl/OpIDL launching today. ~0.7% of English queries noticeably affected.
NEW GOOGLE’S PAGE LAYOUT ALGORITHM
If you have adsense account and have watched official adsense videos, then you know that it was always suggested to have leader board ads, sidebar ads and all of them above the fold. So its like a battle between two Google products.. Adsense Vs Page layout Algorithm
Why Google Brought This Update : It’s really very annoying when you move to a any website and instead of getting any information you are stucked between ads, pop-up and text links ads. And the worst part, they all appeared instantly as you visit they page. This was just degrading the web users experience and Google was getting lots of complaint regarding this matter.
So the obvious answer is Yes. Your blog’s adsense placement can determine your positioning in search results. Whatever you sites pagerank or trust level might be. This new Page Layout Algorithm Penalty is not going to leave you. As written in Google’s Official Webmaster Central Blog :
As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience.
And I think this is a revolutionary step toward stooping the sites, who were intended to make money instead of showing the real content. This update will surely affect the income of many big blogs and websites who were using those creepy ads all over their web page.
How to know : Your Adsense Placement Affects SEO
This is really very simple. Just open your browser and then visit your blog. Let it load and also all the ads in it. The page you see without scrolling the page is know as above the fold. Now lets take a look at the ads.
- You have placed your ads in header section or below the navigation.
- You must be having your ads in the sidebar above any social connect widget
- And you also have ads above your content ( your article or posts )
You don’t need to do any thing. Just remove 80% of the ads from them and your are in safe zone. Below is the example of the ads above the fold. You ads placement may vary but if they appear above the dotted line, then you are in danger.
ADS ABOVE THE FOLD ADS
Remember Google said : I just want to remind you that, Google has also told that this algorithmic change won’t affect any website who have the ads above the fold to a normal level. They also told that, this change has just affected 1% of total search results.
So how to place the Adsense ads for better SEO
In order for better placement of ads and in-order to keep your earnings stable, you have consider few of the basic things :
- Make sure that your ads blends well with your page layout
- Try to place ads with alignment in articles for better income
- Use ( 1 ) 350 X 250, ( 2 ) 728 X 60 or ( 3 ) 468 X 60 ads for better click rates
- Don’t place more than 1 ads above the fold.
If your blog gives you the option the please use the recommended ads size. They will give your better over all results. I have marked different sizes with numbers. Now see the example below for better idea. Just use any one of the recommended position for placement. These examples are specified for homepages. For posts see bottom example :
BETTER ADSENSE ADS PLACEMENT
INPOST ADS PLACEMENT
I will suggest to use only position 1 or position 2 for your ads. They will give you better results and will also not disturb your visitors and readers.
I wish you would have got an better idea. I don’t know if Page layout algorithm also scans any HTML codes. Many websites says, the HTML banners are considered as layout footprint but they also effects your SEO. As of now Google will send the bots to your pages to see, at how many places you have used java-scripts and if they are above the fold or not.
So lets talk in brief : Don’ts
- Never Place more than one adsense ads above the fold.
- Never use too many banners in top most area
- Using better blend colors to get maximum click rates
- Not using popup ads ( other than adsense )
I will request to use them :
- Try to include the ads within the post using the alignment. You can use HTML tags
- Using banner ads and not link ads.
- Try including related posts or search bar above your sidebar ads
I wish I was able to help you know : Does your adsense placement affects SEO of your blog. If leave any question or suggestion in comment area.
About Vivek Kumar Poddar
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Thank you for any other magnificent article. Where else may anyone get that kind of info in such an ideal means of writing?
I have a presentation next week, and I’m on the look for such info.
thanks for this great post. you are right when you say that placing ads at places in the landing pages and the blogs can affect the seo. It also irritates the users when reading the content on the page and it also affects the page loading time. a really useful and informative post.
Thank you so much. I am glad you have became my blog’s regular reader.